Ten Years In - The 4 Ingredients Story
The 4 Ingredients Story – Ten Years In is a short story about the foundation and formation of 4 Ingredients. Lessons and learning’s along the way, the importance of persistence, determination, hard-work and above all, embracing life and love by simply being grateful.
With more than 60% of small businesses closing within the first three years of starting, 4 Ingredients not only survived but against all odds, all warnings, all foresight, hindsight and blindsight –it thrived!
Owner Kim McCosker says, “You don’t need an MBA to build a business, you just need a good idea.”
Kim shares how her good idea came to be. Plus, how with dogged-determination and passion, grew into the well-known and trusted brand it is in Australia today.
Reportedly one in every 7 homes has a copy of a 4 Ingredients cookbook. Questions about 4 Ingredients have appeared on Australian TV shows. The brand has consumer traffic heading to social media websites in the millions every single week.
As the world gets busier, 4 Ingredients emerges as the ‘go-to’ cookbook for busy people at the end of a busier day, both in Australia and globally.
4 Ingredients has been recognised around the world, graced television studios from New York to London, foodie haven California, Australia wide; with awards won locally and most recently, the Frankfurt Book Fair 2016.
In May 2017, were a finalist in the Gourmand World Cookbook Awards in the Category of Best Selling Author/Brand.
Gain insights into The 4 Ingredients Story in Ten Years In. Order your copy today.
